We get asked a lot about the products we use at Curjo - what's in them, where they come from, and what makes them worth choosing over the hundreds of other options out there. It's a fair question, and it's one of our favourites to answer.
So let's talk about Oway. It's one of our core product partners, and once you understand the story behind it, you'll see why we chose them - and why we keep choosing them.
More Than "Natural" - What Biodynamic Actually Means
You've probably seen "natural" and "organic" on product labels before. Those words get thrown around a lot, and honestly, they don't always mean much. Oway takes things further with biodynamic farming - a method that treats the farm as a complete, self-sustaining ecosystem.
On Oway's family farms in Bologna, Italy, crops are grown without synthetic fertilisers, pesticides, or chemicals of any kind. The soil is nourished through natural composting methods, planting follows seasonal and lunar cycles, and at least 10% of the farmland is reserved purely for biodiversity - wildflowers, insects, and native plants that keep the whole system in balance.
The result? Ingredients that are purer, more nutrient-dense, and richer in the active compounds that actually make a difference for your hair and scalp.
From Farm to Bottle - Literally
What sets Oway apart from most hair care brands is that they don't just source ingredients - they grow, pick, and distil them themselves. The essential oils, botanical extracts, and hydrolates in every bottle come directly from their own farms.
That level of control means they know exactly what goes into every formulation. No middlemen, no mystery ingredients, no compromises on quality. It's a true farm-to-bottle process, and it's rare in the hair care world.
Every Oway product shares four signature biodynamic ingredients:
- Biodynamic Marrubium - reinforces the structure of hair and skin, with natural UV protection
- Amla - adds shine while nourishing and invigorating the hair
- Marula - deeply restorative, protective, and moisturising
- Organic Black Quinoa - rich in vegetable proteins that nourish and protect the hair fibre
What You Won't Find in the Bottle
This matters just as much as what's in it. Oway formulations are free from parabens, sulfates (SLES/SLS), silicones, synthetic fragrances, and other nasties. They're 90-95% naturally derived, 100% vegan, PETA certified cruelty-free, and ECOCERT approved.
Even the packaging tells a story. Oway uses glass and aluminium exclusively - both infinitely recyclable - with FSC-certified paper labels. No plastic. As a certified carbon-neutral company running on 100% green energy, they've thought about every step of the process.
How We Use Oway at Curjo
At the salon, Oway is the backbone of our scalp care rituals. Their Herbs & Clay range is something we use regularly - a blend of biodynamic savory leaves, organic horsetail, and fair trade Amazonian pink clay that deeply cleanses and detoxifies the scalp while strengthening the hair from the root.
We also offer targeted Oway scalp rituals for specific concerns:
- Hair Loss Scalp Ritual - a nurturing ritual for fine or thinning hair that leaves the scalp feeling clean, refreshed and cared for
- Purifying Scalp Ritual - gently cleanses and soothes dry or oily scalps
- Rebalancing Scalp Ritual - restores balance for scalps that feel out of sorts
- Soothing Scalp Ritual - calms irritation for sensitive scalps
Oway approaches scalp care the way dermatology approaches skin - as an organ with its own microbiome, barrier function, and repair cycle. That philosophy aligns perfectly with how we think about hair care at Curjo. It's not just about how your hair looks on the day. It's about building long-term health beneath the surface.
Why It Matters to Us
We could stock any products we wanted. There are plenty of good options out there. But Oway aligns with what Curjo stands for - eco-luxe care that doesn't cut corners, formulations you can trust, and a genuine commitment to doing things the right way.
When you sit in our chair and we reach for an Oway product, you can feel confident about what's going onto your hair and scalp. That peace of mind is part of the experience. (If you want to read more about why we treat scalp health as the foundation of everything else, we wrote about it here.)
If you're curious about Oway or want to learn more about which scalp ritual might be right for you, we'd love to chat. Book your visit or pop in to see us at Prospect - we're always happy to talk through what your hair needs.
- Joe
